Lecture 2: Management: Art, Science, Profession & Skills
Dr. Dhaval Patel • 2025
Today we'll explore:
Art vs Science vs Profession
"Getting things done through people"
Example: Shah Rukh Khan managing Red Chillies Entertainment - creative vision, individual style, emotional intelligence
"Systematic & Universal Principles"
Example: TCS using data analytics for project management - systematic, measurable, repeatable processes
"Specialized Knowledge & Ethics"
Modern managers need to be "Scientific Artists" - combining creativity with systematic approaches.
Real Example: Sundar Pichai at GoogleOften confused, but they have different roles in organizations:
| Aspect | Management | Administration |
|---|---|---|
| Function | Execution & Implementation | Policy Making & Planning |
| Level | Middle & Lower levels | Top level only |
| Nature | Doing function | Thinking function |
| Focus | Leading & Organizing | Planning & Controlling |
Example: IT CompanyBuilding Your Management Framework
Job-specific expertise
Working with people
Big picture thinking
Different management levels require different skill emphasis:
Heavy Technical Skills
Example: Software development team lead at Infosys
Balanced Approach
Example: Product manager at Flipkart
Strategic Focus
Example: CEO of Paytm
What Managers Actually Do
Mintzberg studied what managers actually do (not what they should do) and found 10 distinct roles grouped into 3 categories:
Real Example: Ritesh Agarwal (OYO founder) plays all these roles - networking with hotel owners, gathering market data, and making strategic decisions about expansion.
These roles come from a manager's formal authority and involve building relationships:
Performing ceremonial and symbolic duties
Example: Narayana Murthy greeting new Infosys employees, presenting awards at company events, representing Infosys at industry conferences
Motivating, training, and guiding team members
Example: A tech team lead at TCS conducting daily standups, mentoring junior developers, setting team goals and motivating during challenging projects
Building networks inside and outside the organization
Example: A product manager at Zomato coordinating with restaurant partners, government officials for licenses, and other teams within Zomato
Managers spend significant time gathering, processing, and sharing information:
Scanning environment for relevant information
Example: A startup founder in Bangalore monitoring competitor activities, tracking industry trends, reading tech blogs, analyzing user feedback on social media
Sharing information with team members
Example: A project manager at Wipro sharing client requirements with developers, communicating policy changes from HR, updating team on project status
Representing organization to external stakeholders
Example: Bhavish Aggarwal (Ola CEO) speaking to media about electric vehicles, presenting to investors, addressing government officials about transportation policies
The most critical roles - where managers examine alternatives and make choices:
Initiating change and innovation
Example: Kunal Bahl (Snapdeal) constantly exploring new e-commerce opportunities, launching new features, initiating partnerships with logistics companies
Resolving unexpected problems and conflicts
Example: During COVID-19, Zomato's management handled restaurant closures, delivery challenges, safety protocols, and customer concerns
Deciding how to distribute resources
Example: A department head at Infosys deciding budget allocation for different projects, assigning experienced developers to critical modules, distributing training opportunities
Representing organization in major negotiations
Example: Tata Motors executives negotiating with suppliers for electric vehicle components, bargaining with unions for favorable working conditions
Let's follow Priya Sharma, IT Manager at a Pune-based fintech startup:
Leader Role: Motivating team, setting daily goals
Monitor Role: Gathering project status updates
Spokesperson Role: Presenting project progress
Negotiator Role: Discussing timeline changes
Resource Allocator Role: Deciding team training budget
Entrepreneur Role: Planning new AI feature
Disturbance Handler Role: Resolving server outage
Disseminator Role: Updating stakeholders